DECACER / Maple Flakes

 

Profile

Producer of maple sugar products.

Context

Hey! Creative Marketing acts as marketing consultant for Vox communication graphique and Decacer, its client, for the Maple Flakes product line.

Expertises Required

Expertise in distribution networks and the ability of Hey! Creative Marketing to implement an effective marketing action plan designed to increase sales in a rapid manner.

Market

Canada

Mandate

Examine the current situation, draw up recommendations for packaging, analyze the distribution network and implement a marketing action plan that targets four areas: product strategy, public relations strategy, Internet strategy and event-driven strategy.