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Preverco

Preverco

 

 

 

Profile

Manufacturer of hardwood flooring.

Context

Preverco calls upon our services for a variety of marketing initiatives that would not be possible otherwise due to a lack of internal marketing resources.

Expertises Required

Knowledge of the flooring and housing products industry, creativity, and ability to summarize information and transform it into a usable form.

Markets

Canada, United States, Europe

Mandate

As marketing director:

Merchandising tools (displays and samples), promotional literature, fair kiosques, brand strategies, conception of new colors, competitive strategy, creation of the Web site, sales analyses, brand recognition, media relations, advertising campaigns.

As external advisor:

Creation of corporate presentation and training (including video and Flash animation) for product fairs, re-engineering of extranet, update of Web site.